More relationships to be forged at NATPE
HOLLYWOOD and SAN JOSE, CA (January 21, 2010) – ActiveVideo NetworksTM, the global leader in cloud-based interactive television, and Trailer Park, the industry’s largest entertainment marketing agency, today announced that Trailer Park’s recently formed Advanced Content Group (TPAC) has become the first major content developer to officially embrace the power of the ActiveVideo® CloudTVTM platform currently in close to 5 million homes.
Trailer Park will leverage the widely distributed CloudTV platform in tandem with its industry-leading creative capabilities to deliver interactive entertainment to interactive TV audiences. The CloudTV platform allows content to be created once and distributed to any television screen, including digital cable boxes and web-connected televisions.
“The demand for cutting-edge TV interactivity has grown dramatically among audiences and entertainment providers recently, but there hasn’t been one single platform for easy development and distribution of applications,” said Rick Eiserman, CEO, Trailer Park. “ActiveVideo’s CloudTV represents a dynamic new offering that will simplify Trailer Park’s ability to develop and provide compelling, interactive content and unique consumer experiences for every existing — and upcoming — delivery platform.”
Adds Curt Doty, Executive Vice President of Trailer Park’s Advanced Content Group (TPAC), “The beauty of CloudTV is that cool immersive content can be developed in days or weeks – instead of months – and can be delivered uniformly and instantly to the mass TV audiences. ActiveVideo’s early penetration and success within this space provides a unique new ‘playground’ for cutting-edge developers like Trailer Park, as we continue to conceive and build new apps for incorporation across multiple platforms.”
“Trailer Park’s wizardry is invaluable in helping us to jump-start our portfolio of compelling programming and applications for our cable and consumer electronic partners,” said Michael Taylor, senior vice president, business development for ActiveVideo Networks. “We look forward to working with Trailer Park and other content providers to develop new content that maximizes all of the capabilities of CloudTV.”
ActiveVideo plans on securing more content partnerships for its CloudTV platform at the NATPE 2010 Market & Conference, to be held January 25-27 at Mandalay Bay Resort in Las Vegas. Content companies interested in scheduling a meeting with ActiveVideo at NATPE should call +1 408.931.9220.
ActiveVideo anticipates that it will be in 10 million homes by the end of 2010.
At CES earlier this month, ActiveVideo announced two content relationships: an agreement with Blockbuster that is designed to enhance the consumer VOD and EST experience of the BLOCKBUSTER On Demand® movie service across multiple connected platforms, and an expansion of ActiveVideo’s relationship with TAG Networks to include games on CE devices as well as cable set-top boxes.
ActiveVideo immerses viewers in an engaging experience that combines Web video, Web 2.0 functionality and traditional television. With ActiveVideo, viewers can navigate a completely interactive environment of both linear and broadband programming, including rich interfaces and graphics optimized for TV and remote control navigation; social networking; personal media; niche content; and targeted, actionable advertising. ActiveVideo uses intelligent MPEG streaming to deliver the Web 2.0 experience to a worldwide television audience through both legacy and next-generation digital set-top boxes and broadband-connected devices.
About Trailer Park’s Advanced Content Group
Trailer Park’s Advanced Content Group provides to its clients enhanced content spanning many platforms, including iTV, 3D on Blu-ray, Blu-ray, DVD, mobile apps, and iTunes Extras. TPAC regularly integrates the latest cutting-edge technology to enhance content for its clients’ projects.