Sooloos Selects Caster Communications as its Public Relations Agency

PRESS RELEASE
Contact: Caster Communications, Inc. at 401.792.7080

SOOLOOS SELECTS CASTER COMMUNICATIONS AS ITS PUBLIC RELATIONS AGENCY

New York – May 15, 2008 – Sooloos LLC, the leader in premium digital media systems for the home, has signed Caster Communications, Inc., as its agency of record for all public relations activities. Caster will implement a national campaign to generate awareness of Sooloos’ home entertainment products, activities and philosophies.

Sooloos’ groundbreaking digital media system for the home has already received rave reviews for its extremely intuitive, easy-to-use, touch-sensitive user interface, its creative and comprehensive use of metadata, and its incredibly fast operation. The Sooloos system is a fun-to-use, completely approachable home media appliance that people of any age and any level of technical fluency can easily enjoy. Sooloos installers and dealers laud the system’s reliability, ease of setup and flexibility.

Sooloos selected Caster based on the firm’s ample track record of success in public relations program strategy and implementation for the consumer electronics channel. Starting today, Caster will actively engage and inform custom installers, specialty A/V retailers and consumers about Sooloos and its game-changing systems.

“Consumer and industry support for Sooloos has been building for some time. Now, with even more exciting Sooloos products on the horizon, we feel ready to take our promotional efforts to an entirely new level,” says Rob Darling, vice president of strategy for Sooloos. “We’re especially excited about Caster’s proven ability to engage and educate key opinion leaders and tastemakers in the custom electronics channel. Caster will be a huge part of our strategy to further build and strengthen our brand.”

Caster Communications is a boutique PR firm that specializes in public relations and marketing communications for manufacturers in the consumer electronics channel. Caster’s client roster now consists of Anthem, H-P Products (Dirt Devil® and VACUFLO), Life|ware™, Microsoft eHome, NuVo Technologies, Paradigm, Planar Systems’ Home Theater Business Unit (including the Runco and Vidikron brands), Richard Gray’s Power Company, Screen Research, SE2 Labs, Sooloos and Universal Remote Control.

“Sooloos is the definition of buzzworthy, and we’re really looking forward to building the Sooloos brand in the luxury market and beyond,” says Kimberly Lancaster, president of Caster. “Plus, we’ve never had the chance to work with a palindrome! How could we pass that up?”

For more information on Sooloos, please visit www.sooloos.com. For more information on Caster Communications, please visit www.castercomm.com.

About Sooloos
Sooloos, established in 2001 and based in New York City, manufactures premium digital media systems for the home. Its products harness a variety of complex technologies and transform them into highly approachable home entertainment systems that are extraordinarily simple to use. Sooloos effortlessly combines spectacular quality, rich metadata and the industry’s leading user interface to deliver comprehensive media appliances that forever change how consumers enjoy and interact with home entertainment. Visit Sooloos at www.sooloos.com.
About Caster Communications
Founded in 1998, Caster Communications, Inc., is a boutique public relations agency specializing in the consumer electronics and custom home industries. Blending media outreach with tech-savvy management, Caster provides clients the tools necessary to facilitate communications with their core and peripheral audiences. By understanding the nuances of the CE and home automation channels, Caster successfully weaves fundamental PR tactics with innovative ideas to help clients succeed in today’s competitive landscape. For more information, visit www.castercomm.com.

Press Contacts: Caster Communications, Inc. at 401.792.7080
Joe Paone jpaone@castercomm.com
Molly Entin molly@castercomm.com
For digital images log on to www.castercomm.com

All product and company names referred to herein may be trademarks of their respective owners.

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