Sennheiser Sound Tour a Major Marketing Event and Online Reality Show
Old Lyme, Connecticut—June 2009— Sennheiser, the company whose name stands for high-quality sound to millions of music enthusiasts and audiophiles around the world, is kicking off a unique new marketing initiative. The Sennheiser Sound Tour commences on July 2, 2009, at Milwaukee Summerfest, the world’s largest music festival. In a fun-focused, music- and games-centric, and decidedly high-spirited fashion the Sound Tour promises to put young (and young-at-heart) consumers in touch with Sennheiser in new and unexpected ways.
The Sennheiser Sound Tour will deploy two highly mobile, road-tested teams of six—one sextet of girls; one of guys—on separate routes, with the ladies heading east and the fellas roaming the west coast. Their mission? To place Sennheiser ‘phones on as many heads as possible, all the while documenting the zaniness via “webisodes” in sound, pictures, and video at www.sennheisersoundtour.com, and linking these through to associated Facebook, Twitter, and YouTube pages. Consumers and Sennheiser fans around the world will be invited to join in online, and even to mount team challenges such as to Sennheiser-ize people in a particular place, specific individuals—even celebrities.
Following the July 2 Milwaukee kickoff, the Sennheiser Sound Tour teams will diverge in brightly painted, highly visible Sennheiser-logo vehicles. Each team’s itinerary will visit retailers, music and arts festivals and other summertime special events; the full itineraries will be posted on the Sound Tour website July 2.
“The purpose of all this fun and action, of course, is to intensify our brand recognition in the market,” says Stefanie Reichert, V.P. of Strategic Marketing in the U.S., “And to do so in a way that underscores both the serious quality and the unique fun that have always been at the core of headphone listening and gaming.”
This sort of task comes naturally to Sennheiser’s North American marketing partner, Jetstar, a Canadian specialist with a long record of promotional and branding innovation. The Sennheiser Sound Tour targets educated, tech-savvy consumers who harbor a strong sound-quality preference for all their personal audio. In short, consumers who will respond to the accurate, detailed “True Sound” of Sennheiser, and who are ready to recognize the inherent quality of the brand. The Sennheiser Sound Tour slogan—‘Hear. I Am.’ speaks to the confidence of such consumers, while encouraging them to ‘own their sound’ via the unequalled quality of Sennheiser.
More information is available at www.sennheisersoundtour.com.
Sennheiser is a world-leading manufacturer of headphones, microphones, and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in over 100 countries. The Sennheiser Group is proud to be affiliated with Georg Neumann (world leading studio microphones), Klein + Hummel (studio monitors) and Sennheiser Communications that brings their innovative technology to headsets for PCs, offices, mobility and contact centers. Sennheiser’s pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.
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