Runco launches the world’s first in-wall video display featuring cinewide

PRESS RELEASE
Contact: Caster Communications, Inc. at 401.792.7080

RUNCO LAUNCHES THE WORLD’S FIRST IN-WALL VIDEO DISPLAY FEATURING CINEWIDE

The CineWall™CW-95HD offers CEDIA professionals an installer-friendly, in-wall HD projection display with Runco’s CineWide™ 2.35:1 cinema experience.

Beaverton, OR – September 9, 2008 – Runco, the leading brand in luxury video solutions, proudly unveils its CineWall™ CW-95HD in-wall projection system. Combining the best of front projection’s exceptional image with the aesthetic of a giant flat-screen display, the CW-95 provides a high-performance 2.35:1 in-wall projection solution for rooms of distinction where high ambient lighting conditions exist, but nothing less than an exceptional Runco cinema experience will suffice.

Providing spectacular imagery, Runco’s CineWide™ 2.35:1 achieves the same video quality that, until now, only front projectors could achieve. Runco’s CineWall CW-95HD incorporates the industry’s most advanced video technologies and Runco proprietary engineering. The native 1920 x 817 (1080p) CW-95HD features Runco’s SuperOnyx™ DMD™ chipset with ConstantContrast™ frame-by-frame contrast correction to provide stellar black levels and rich color saturation even in bright ambient light viewing. Runco’s exclusive CinOptx™ lens system incorporates O-Path™ light path enhancement for sharp-looking video, while Vivix II™ internal processing ensures the best video performance, and its award-winning CineWide technology.

The Runco CW-95HD is a completely self-contained video reproduction system featuring a 95-inch, 2.35:1 aspect ratio front screen to bring Runco’s CineWide 2.35:1 big-screen perfection to rooms where optimal front projection performance cannot overcome ambient light challenges or shorter throw distances exist. Further, the design of the CW-95HD lends itself to the appearance of a giant flat-screen TV at a fraction of the weight and half the price and, it is the only fixed-screen 2.35:1 solution available in an enormous 95” diagonal, which makes watching movies nothing short of breathtaking. The CW-95HD is easily installed and integrated into any space thanks to a smart, Runco-exclusive two-piece design. The unit’s low-profile design with sloping side panels provides increased installation and integration flexibility by enabling smaller spaces to fit the rear assembly into a wall area, requiring less than 33 inches in depth. The CW-95HD delivers uncompromised reproduction of CinemaScope content so viewers can enjoy movies in high-definition in native 2.35:1 aspect ratio – the preferred size that the overwhelming majority of directors in Hollywood use. The Runco CW-95HD means no more distracting black bars or glare.

In addition to wider viewing angles with increased brightness and colorimetry consistencies, the CW-95HD provides significant technology and video quality enhancements when compared to like-sized plasma or LCD products. Runco’s CineWall in-wall projection system reduces ambient light glare by 20 times and achieves a contrast ratio 300% greater than standard flat panels. The system’s passive cooling allows for virtually silent operation and requires a mere 20% of the power of flat panels in similar size.

The Runco CW-95 system also features a strategic internal engine cooling design that reduces the need for excess cooling fans for low noise when in use. Like all Runco products, the CW-95HD system features an InstallerDependent™ design, including ISFccc® calibration controls suite, extensive connectivity (HDMI w/HDCP, DVI w/HDCP, Component (RCA), HD-15 (PC), S-Video, Composite and RS-232), and an effortless installation process to ensure Runco dealers benefit from significant time-savings and profitability and their customers revel in legendary Runco theater experience.

Runco Home Theater products are built with quality and craftsmanship to ensure an amazing experience. All Runco displays feature a 2-year RuncoCare standard warranty. Extended options are also available for 1 or 2 additional years. RuncoCare is simple, convenient and offers the best protection in the industry.

All Runco products are available only through its authorized dealer network. Runco CineWall CW-95HD was previewed to Runco’s exclusive dealer network at CEDIA Expo 2008 and has an MSRP of $49,995 and will be available November 2008.

For more information on Runco, please visit www.runco.com.

Founded in 1987 and acquired by Planar Systems, Inc. (NASDAQ: PLNR) in 2007, Runco is a market leader in state-of-the-art projection systems, flat-panel plasma monitors, video processors and other components for the custom consumer market. Runco’s innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi-frequency projector in 1990 and also introduced the first multiple-aspect-ratio controller, the ARC-IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high-definition capable televisions.
Planar Systems, Inc is a global leader of specialty display technology providing hardware and software solutions for the world’s most demanding environments including hospitals, space and military programs, utility and transportation hubs, shopping centers, banks, government agencies, businesses, and home theaters.
CineWall, CineWide, CinOptx, ConstantContrast, DMD, InstallerDependent, SuperOnyx, and Vivix II are trademarks of Runco International. ISFccc is a registered trademark of the Imaging Science Foundation.

MEDIA CONTACTS:
Pippa Edelen
Runco
503.748.6983
pippa.edelen@runco.com
or
Katie Short
Caster Communications
401.792.7080
kshort@castercomm.com
INVESTOR CONTACTS:
Ryan Gray
Planar Systems, Inc.
503.748.8911
ryan.gray@planar.com

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