Procella Audio and Epic Home Cinema to Build THX Certified Screening Room on CEDIA Expo Floor

Procella Audio, Epic Home Cinema and THX Combine Forces to Present the First Ever Full-blown THX Certified Screening Room on a Tradeshow Floor

- THX® Certified Screening Room* is located at the Procella Audio booth 4172 on the CEDIA Expo floor

- Designed and constructed to THX specifications by Epic Home Cinema

- Procella’s flagship THX Approved speaker system makes its CEDIA debut in the THX Certified Screening Room

- Epic Home Cinema to showcase their unique advanced acoustical and aesthetic design and build services

- Room features THX Certified and THX Approved products from Runco, Integra, QSC Audio, Meridian and Stewart Filmscreen

Venice, Calif. and Atlanta, Georgia – September 8, 2010 – Procella Audio, manufacturer of high-performance high-output speaker systems for home and professional cinema and music applications, announced today that the Procella Audio booth at the upcoming CEDIA Expo will feature a THX Certified Screening Room* designed and constructed by Epic Home Cinema. Exclusive presentations for attending media are scheduled for 10 AM and 2 PM on Thursday, September 23.

The THX Certified Screening Room, showcasing Procella Audio’s flagship speaker system, is  designed to the same exacting standards as professional facilities. Initial construction began offsite by Epic Home Cinema of Marietta, Georgia. Before the show, the room will be dismantled, moved to the CEDIA Expo floor, and rebuilt by the Epic team. Once complete, the room will be tested by THX to earn the highly coveted THX certification for residential Screening Rooms.

In order to earn THX certification, residential screening rooms must closely mirror the acoustic performance of a full-blown commercial theater or professional studio. The room itself must meet THX standards for room design and construction, including room dimensions, acoustical environment, sound isolation and viewer sight lines. Additionally, all audio and video components must have either THX Approval or THX certification, and the completed room must pass a final evaluation. THX participates in the entire process, from initial design through the  construction phase, and ultimately verifies system performance through a battery of measurements performed onsite by THX engineers.

All audio and video components used in the CEDIA Expo room are either THX Certified for home use or THX Approved for professional studios and cinemas. In addition to Procella, the room will feature products from Stewart Filmscreen, Runco, QSC Audio Products, Meridian and Integra.

The Procella models used in the theater include three active P815s for screen channels, six passive P8 speakers for the surround channels, and two P18 active subwoofers in the baffle wall. Three additional P10 active subwoofers are located in the side and back walls and used as balancing subwoofers. The P815, P8 and P18 have all earned THX Approval for integration into professional facilities, including THX Approved Screening rooms and pm3 rooms (Professional Multichannel Mixing and Monitoring).

“As a manufacturer introducing loudspeakers to the CEDIA audience at Expo, a THX Certified screening room is a dream environment,” said Procella director Chuck Back.  Demonstrating speakers at a trade show, whether in a booth, a so-called sound room or a hotel suite, invariably results in frustration due to poor acoustics and high ambient sound levels. Having a properly designed and built room means that attendees and potential customers will be able to accurately evaluate and fully appreciate the performance of Procella speakers. Having previously worked with Epic Home Cinema and THX, I can say their quality of work is unsurpassed.”

”THX Certification ensures that a screening room reproduces exactly what the director intended. Since we have built a THX-certified home theater, we know the amount of time and effort it takes to accomplish this.  With the stringent standards and specifications of THX, every aspect of a screening room is inspected and evaluated.  Starting with the components, which is exemplified by the incredible performance of Procella Audio and finishing with the optimized acoustical room design, build and calibration, the director’s vision is brought to life.  Many home theater companies may promise a high end theater, but THX Certification is the only way to be sure that the final product meets the quality initially promised to the homeowner. The chance to produce this at the CEDIA Expo, and the opportunity to share this with all the attendees is quite an honor,” stated Epic Home Cinema’s Greg Dawkins.

”We applaud Epic Home Cinema and Procella Audio for taking on the challenge of designing a THX Certified Screening Room at CEDIA Expo,” said Andrew Poulain, of the THX Studio and Cinema team. “Meeting the THX standards for acoustic performance and sound isolation is next to impossible on a tradeshow floor. The result of this collaboration is testament to the design talent of Epic and the performance capabilities of Procella Audio and all of the other THX partners involved.”

Editors and writers unable to attend the media presentations are encouraged to contact Procella to set up private appointments during show hours.

*THX certification pending final testing by THX.

About Epic Home Cinema

Based in Metro Atlanta, but drawing its home cinema clients from the length and breadth of the United States and the world, Epic Home Cinema is guided by a firm belief that all superior home theaters begin with the room itself. Word of mouth about this “little home theater company that gets big results” has crisscrossed the country, propelling Epic along a steady growth path for the past fifteen years. Our mission is to deliver a high-end cinema solution to discriminating home theater enthusiasts around the world who demand superior audio and video performance coupled with breathtaking design.  Please visit www.epichomecinema.com.

About Procella Audio

Distributed globally, with offices in Los Angeles, Sydney and Stockholm, Procella Audio was launched in 2006 by two former Directors of DTS Europe, who created the first Procella speaker system for a 32 seat preview theater at the DTS Europe headquarters outside London. Procella loudspeakers deliver a powerful and dynamic cinema audio experience for the world’s finest home theaters, professional studios and screening rooms. For more information, please visit www.procella-audio.com.

About THX Ltd.

Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit www.thx.com. Become a THX Facebook Fan and get THX Tech Tips, Fan Videos and more. Go to Facebook and search “THX Ltd.”

THX and the THX Logo are trademarks of THX Ltd., which are registered in some jurisdictions. All rights reserved.

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