PHC REBRANDS AS PRO – Pro Audio Technology

Huntington Beach, CA (September 1, 2010) – Professional Home Cinema (PHC) has announced a change in product branding to Pro Audio Technology. Widely recognized as a premium provider of advanced DSP-driven loudspeaker and amplifier systems for high performance home cinema installations, Professional Home Cinema is applying its professional based engineering expertise to a broader range of residential audio installation applications.

Larry Reagan, vice president of PRO says, “The Pro Audio Technology name conveys a more powerful message to the market—that we’re committed to bringing professional technologies and performance standards not only to the theater, but to distributed audio and other installation applications as well. The stronger, more encompassing name will support our sales reps, international distributors, and dealers as they present PRO products to their customers.”

The company’s unique approach to product engineering has produced a full range of systems boasting commercial cinema output levels, unrestricted dynamics, and amplifier power levels capable of providing true-to-life performance. Pro Audio Technology employs sophisticated digital signal processing to achieve high level frequency response shaping, steep 8th-order crossover slopes, time alignment, and advanced boundary effect correction.

All Pro Audio Technology speakers use high-sensitivity horn loaded compression drivers and professional grade woofers. Amplifiers employ high powered class-D technology to bi-amp (or even quad-amp) each loudspeaker with system power ranging from 2500 to as much as 25,000 watts. The result is dynamic and articulate sound that simply cannot be achieved with conventional consumer loudspeakers and amplifiers.

“The brand name Pro Audio Technology accurately reflects the company’s pledge to deliver professional standards in the areas of product performance, reliability, and ease of installation and operation to all aspects of the home environment” said Paul Hales, President of Professional Home Cinema.

A new PRO logo, website (www.proaudiotechnology.com) and online support materials will feature the new name. The old website will redirect to the new one as soon as it is up and running.
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ABOUT PHC / PRO Audio Technology
PHC / PRO was founded upon a simple principle: to combine the preeminent engineering technology from consumer and professional audio fields to produce the most accurate, robust and aurally-exciting audio products available for installed residential systems.

For further information please visit www.professionalhomecinema.com and www.proaudiotechnology.com.

High Resolution Images are available at the website: select product / gallery.

PHC / PRO Audio Technology
Company Contact:
Larry Reagan,
Vice President / Sales & Marketing
800-272-6085 / Ext. 1 • email: larry@professionalhomecinema.com

Media Contact:
Roberta Lewis, Roberta Lewis & Assoc. Public Relations
713-665-8758 • email: rlewis@robertalewis.com

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