Morel Adds Modularity & Refined Sound to New Octave Signature Series

GO FROM STEREO TO HOME THEATER – LIKE THAT!

Ness Ziona, Israel (August 19, 2009) – Morel announces enhancements to its award-winning Octave Signature speaker series with better-than-ever sound engineering plus a user-empowering modular cabinet design.

Morel’s modular cabinet concept provides the listener with new “building-block” expandability options that allow easy whole system upgrading. Now the user who starts solo with the stylish, high-performance, Octave Signature Bookshelf speakers for stereo sound can decide when to step up to the home theater experience by adding matching subwoofers. The vertically designed subwoofers fit beautifully beneath the bookshelf monitors transforming them into floor-standing units.

Designed and built in Israel, Morel’s latest improvements to the Octave Signature benefits from design techniques first seen in their reference Fat Lady loudspeakers, including the highly unusual concept of allowing the enclosure to vibrate with the music. By adopting an entirely empty cabinet with strategically placed partitions and no internal damping whatsoever this new version provides an astonishing listening experience that delivers pure deep bass and a massive soundstage with vibrant “live-like” performance at all volume levels.

The complete theater system consists of a pair of the Octave Signature Bookshelf speakers with matching subwoofers and an external 250-watt stereo amplifier for the subwoofers, the Octave Signature Center channel speaker and Octave Signature Bookshelves (or Morel in-walls) used as rear monitors for a true, 5.1 home theater system that simply excels in performance and value.

With the updated Octave Signature series, Morel gives customers who choose to upgrade their home entertainment system an affordable option. Now, there’s a genuine high-performance speaker system offering modular flexibility.

As when initially introduced, the Octave Signature series continues to reveal innovations in Morel’s handcrafted drivers. The new drivers work with Morel’s external voice coil (EVC) technology utilizing huge Hexatech™ aluminum coils, powerful and compact neodymium and hybrid magnet motors, hand coated Acuflex™ silk-dome tweeters and the most advanced, quality materials including high power Neodymium magnets.

ASL Group CEO, Tony Gregory says, “The performance of the Octave Signature series reaffirms our commitment to Morel. This is a company that builds the highest performance products without the stratospheric prices of so many high-end brands.” The Octave’s powerful performance is showcased within a daring design of clean, contemporary elegance.” The series is available in three stunning piano finishes – red, black or white.

At CEDIA EXPO in Atlanta, GA (September 10th-13th, 2009) ASL Group will be displaying Morel’s Octave Signature series at booth #227.

Learn more about the Octave Series at www.morelhifi.com.

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About Morel — MOREL manufactures handcrafted, award-winning speakers and audio drivers for the mid to high end OEM, home and car audio markets. With over 30 years of technological innovation and design excellence, and sold in over 55 countries worldwide, Morel audio speakers are the choice of many of the biggest names in the music industry. Design and manufacturing are all performed under one roof, in Morel’s Israel plant.

About ASL Group — Based in Indianapolis, Indiana, ASL Group is proud of its thirty-four year history as a leading US sales management company of high performance audio and home theater products. ASL Group provides services for channel development, warehousing, marketing support, award-winning service/warranty and daily support to a first-rate specialty dealer network for high performance products from internationally recognized manufacturers, including Morel, Naim, NaimNet, and Nottingham. For additional information, please visit: www.aslgroup.com or telephone (317) 841-4100.

Press Contact: Roberta Lewis & Assoc. · Tel. 713/665-8758 · rlewis@robertalewis.com

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