FOR IMMEDIATE RELEASE
DBA Public Relations
Marketing & PR Manager
McIntosh Laboratory, Inc. 607-723-3512/800-538-6576 ext 344 firstname.lastname@example.org www.mcintoshlabs.com
McIntosh Laboratory Rewards Loyal Customers and Stands Behind Its Products with Expanded Consumer “Trade-UP” Program for 2008
– Owners of McIntosh Products May Receive 75% of
Original MSRP Toward Current Models –
Binghamton, NY August 20, 2008—McIntosh Laboratory, a world leader in home entertainment systems for nearly 60 years, is reaffirming its commitment to its discriminating customers and its confidence in the superior quality of its products with a new expanded version of its popular “Trade-UP” Incentive Program for 2008. For a limited time, the program gives owners of many McIntosh® products – regardless of the product’s age – an easy way to upgrade their McIntosh components to current models. By visiting participating McIntosh dealers, consumers may trade in McIntosh stereo power amplifiers, preamplifiers, integrated amplifiers or receivers (in working condition) and receive up to 75% of its original MSRP toward a brand new current McIntosh product. (McIntosh Monoblock amplifier models are also eligible, but only when traded in and sold in pairs.)
The Trade-UP Incentive Program is designed to reward loyal McIntosh customers who value products that feature American craftsmanship, dependability, timeless style, and enduring value. To qualify for the program, all trade-ins must be functional and maintain their original design. For more information, please visit www.mcintoshlabs.com.
Bob Weissburg, President of McIntosh parent company D&M Holdings North America, noted: “With the launch of the Trade-UP incentive program in 2007, we were pleased – although not surprised – to learn that many McIntosh customers all over the country are proud owners of products that they’ve been using and cherishing for many years. The vast majority of these products still work just as well as the day they were purchased. The fact is, many McIntosh products not only withstand the test of time, but also actually retain, or even increase in value over the years. Last year’s Trade-UP program allowed people to trade-in their McIntosh amplifiers, and this year we’re pleased to expand it to include a broader range of our luxury products.”
Mr. Weissburg continued: “People who own McIntosh equimpment understand and appreciate the unique attributes of their products, in terms of performance, overall build quality and enduring value. Not surprisingly, this makes our customers extremely loyal to our brand. By expanding our Trade-UP program, we’re not only rewarding our customers for their loyalty and support, but we’re communicating and underscoring the unique lasting value that our products offer to discriminating home entertainment enthusiasts everywhere.”
McIntosh is promoting the Trade-UP Program offer on its web site and is encouraging its participating dealers to do the same on their web sites. This offer is valid only in the U.S. and Canada. For more information, please visit www.mcintoshlabs.com.
About McIntosh Laboratory
In an era where the rate of change is as amazing as the changes themselves, McIntosh continues to represent high performance, superlative engineering and limitless pride of ownership. State-of-the-art technology infused with hand craftsmanship and the details McIntosh is famous for continue to be the key values found in every piece of equipment. Products built to last for decades of flawless performance demand nothing less than an equal level of commitment to customer support and service as well. Its no wonder satisfied customers the world over view their McIntosh products as investments worthy of being passed down through generations. McIntosh Laboratory, Inc. is a D&M Holdings company.
About D&M Holdings Inc.
D&M Holdings Inc. is a global operating company providing worldwide management and distribution platforms for premium consumer, automotive, commercial and professional audio and video businesses including Denon®, Marantz®, McIntosh® Laboratory, Boston Acoustics®, Snell Acoustics, Escientâ, Calrec Audio, Denon DJ, Allen & Heath, D&M Professional and D&M Premium Sound Solutions. Our technologies improve the quality of any audio and visual experience. All product and brand names with a trademark symbol are trademarks or registered trademarks of D&M Holdings, Inc. or its subsidiaries. For more information visit www.dm-holdings.com.
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Statements in this news release that are not statements of historical fact include forward looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, the ability to meet launch dates, engineering and technical issues, market acceptance for the company’s products, risks of litigation, technological changes, developing industry standards and other factors related to the company’s businesses. The Company reserves all of its rights.
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