Birmingham, United Kingdom (09 June, 2011) – Green Room Retail, leading expert providers of retail solutions including retail design, point-of-purchase, shop-in-shop and flagship store design, reveal that the company’s Account Director Steven Kainth visited the Consumer Electronics Show in Las Vegas earlier in 2011.
Steven Kainth of Green Room Retail highlights the importance of companies adopting effective point of purchase methods when attending exhibitions, consumer shows and public events, after attending the Consumer Electronics Show (CES) in Las Vegas; the largest Show of its kind in the world.
He found that CES now plays host to companies exhibiting not only purely technological devices like smartphones and laptops; rather, this event included car companies like Audi and Ford, who were showcasing their vehicles’ use of electronic engineering and device synchronization, wireless hot spots, and even apps that assist with everything from efficient driving techniques to location based services.
“I’d quickly come to the conclusion that, in order to get the message across that their cars were not just for driving, Ford and Audi needed to take measures to ensure that their stalls showcased how advanced their electronic engineering was – not just their mechanical engineering expertise,” commented Steven Kainth, Account Director at Green Room Retail. “Taking influences from the technological gadget stalls and offering customers the opportunity to experience the technology found in their cars in context and first-hand would have helped these companies to showcase this aspect of their services much more effectively.
“Point of purchase at events like CES is fundamental, and simply displaying a product is seldom enough to entice customers. Customers need more than a brochure and list of statutory data – no matter how revolutionary or innovative, technology will not sell itself. Interaction at point of purchase is essential for success; a principle that Green Room incorporates into the retail design for all clients of this nature.”
To find out more about GRR’s exceptional retail design solutions, visit http://www.greenroomretail.co.uk/ or telephone 0121 200 2828.
About Green Room Retail:
Opening its doors back in 2001, Green Room Retail (GRR) was born out of MD Richard Ash’s love of retail. Having spent 15 years working with some of the most successful brands in the world, Richard’s vision was simple – to offer clients exceptional creativity and service at a fair price. The company continues to go from strength to strength, with leading brands from around the world trusting Green Room Retail to deliver them unexpected retail solutions. GRR recently extended their Birmingham offices and also, a short while ago, collaborated on BBC 2’s leading retail design programme ‘Mary Queen of Shops’ with Mary Portas.
Green Room Retail
Tel: 0121 200 2828