Edifier Fuses Sleek Design & Sonic Performance With Affordability To Compliment Homes With Its High Performance Lifestyle Line Of Audio Products

Edifier’s elegant design and exceptional sonic performance combine with its affordability to make it a perfect fit for consumers

HONG KONG, China – With a compelling array of colors and styles to match the wide spectrum of taste and style of the modern consumer, Edifier high performance Lifestyle line of audio products are designed to make today’s on-the-go-digital lifestyle more beautiful – visually and sonically. The company’s aesthetic design, an eclectic combination of many different contemporary styles, fits in with the need for expression felt by every consumer in the world. Similarly, Edifier’s sound performance meets the increasingly high standards for audio as sound quality improves in certain areas of our lives. Designed for today’s multimedia lifestyle but inspired by classic, modern and post-modern sculpture design, the Edifier Lifestyle family of products sound great and look wonderful, complimenting all occasions for musical enjoyment.

“With the emphasis that North American consumers place on how a product looks, how it performs, and what value it will bring into their lives, this market and Edifier’s lifestyle series of products were literally made for each other,” said Anthony Wilkinson, senior vice president, Edifier.

Edifier believes that everyone deserves this kind of beauty and elegance in their lives, and that’s why Edifier products are not only impressive to look at and to experience, but also incredibly affordable too. For instance, the Edifier AURORA is beautifully designed portable 2.1 desktop speaker system that lets you take the music wherever you want it to go. It offers a uniquely designed and magnetically shielded pair of full-range spherical satellites with metal-weave speaker grilles and a bass-ported, brush-finished aluminum 9-Watt subwoofer for extended bass response, all contained in their own protective and compact carry case. Inside, the engineering of the AURORA is just as gorgeous, with a highly detailed bass and ultra-smooth-sounding full-range mid and high frequencies for superb clarity. What’s more amazing is that the Edifier AURORA sells for less than $100 – the ultimate in form, function and cost. This kind of cost-effective aesthetic design is characteristic of all of Edifier’s Lifestyle products, including:

• The Esiena-iF360, which is a feature-rich complete home audio solution featuring touch sensitive controls, a high intensity dot matrix VFD display, a unique speaker enclosure enhanced bass frequency response and overall audio quality, iPod and iPhone docking and video out as well as CD, CD MP3 and CD WMA operation, an SD card reader and USB reader, an FM digital radio with RDS capability, a digital clock with alarm function, and a remote control with full function iPod and iPhone navigation.

• The iF330Plus that makes stunning audio and incredible design portable. Dock your iPod into the retractable iPod docking drawer of this AC/DC audio system for home or on-the-go awesome audio. And plenty of Edifier design is present, too, including a serene and graceful white integral polished cabinet, a cleverly designed pop-up volume control knob and a cool white LED power indicator.

• The brand new Luna5 encore iF500, which offers the ultimate in design excellence in an elegant all-in-one audio system offering uncompromised audio quality. As an iPod, iPhone or MP3 docking station or when operated in digital FM radio mode, the simplicity of use, design and audio quality of the Luna5 encore makes for an outstanding visual and audio experience. Its 5-driver speaker system incorporates unique vibration and resonance control technologies coupled with low frequency porting and mid-range tuned cavities for smoother cleaner audio. An aux input allows any MP3 player and MP3-enabled cellular phone to be connected and played. No wonder that the Luna5 encore was honored in January 2010 with a CES 2010 Innovation Honoree award.

• The Edifier ‘On The Go’ iF350 is the ideal musical companion for all occasions, whether at home, in the office or simply ‘On The Go’. It offers a total power output of RMS 6W x 2, surprisingly powerful for its class and size, and a full frequency response of 30Hz ~ 20kHz.

All Edifier products combine elegance of shape with incredible acoustical and sonic performance in the form of aesthetically driven and award-winning personal audio products that lead their categories, and which bring a new level of taste and luxury into more homes than ever before. And this is the year when Edifier brings its brilliantly designed yet highly affordable Lifestyle products, which can be found in more than 50 countries and in all major markets across Europe, North America and Asia, to the U.S. market.

EDIFIER INTERNATIONAL is a leading global designer and manufacturer of award-winning audio speaker products that feature contemporary design and high sound quality. Founded in Beijing in 1996 and with offices in Vancouver, Hong Kong and Buenos Aires, Edifier has sales in more than fifty countries and has become a world-class international audio components manufacturer providing unique, inspirational, visually elegant and functional audio solutions for home, consumer electronics and PC multimedia applications. Now with 3,000 employees producing more than eight million sets annually, the company has won numerous international design awards, including breakthrough CES Innovations Design and Engineering Awards (CES 2008 (two awards) and CES 2010 (one award)) in the U.S.; iF Product Design awards in 2008 and a Red Dot Design Award (MP300 Plus and Luna2 E20, 2009) in Germany; and a Good Design Award in Japan in for MP300 Plus in 2008. For more information please go to www.edifier-international.com

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