PETALUMA, Calif. — Dec. 10, 2012 — Core Brands today announced that the group has named Chris Bundy as its director of marketing communications. Bringing more than 12 years of A/V marketing experience to Core Brands, Bundy is charged with developing and delivering innovative branding, marketing strategies, and product launches across ten brand lines within the home and commercial technology sectors: ATON(R), BlueBOLT(R), ELAN(R), Furman(R), Niles(R), Panamax(R), Proficient(R), SpeakerCraft(R), Sunfire(R), and Xantech(R).
Bundy comes to Core Brands from Atlona(R), where he served as director of marketing for five years before being promoted to director of product marketing. While with Atlona, he was instrumental in the inception and development of the brand into a $35 million signal routing and management provider. In addition, he established a presence in the A/V trade press by authoring articles and conducting interviews with several leading publications. Prior to Atlona, Bundy served as director of marketing at Lenexpo Inc. He began his career in the A/V industry as a lead audio technician for Riverview Systems Group, Inc.
“Joining Core Brands is an amazing opportunity for me to be part of a momentous change, not only for the brands within the Core umbrella, but for our industry as a whole,” said Bundy. “Core Brands represents a level of cooperative development and interoperability between brands that has never before been seen in the A/V market. I’m excited to make my contribution to our growth as we expand our industry presence, pursue new markets, and add value to each brand across the board.”
“Over the last 12 years, Chris has made quite the name for himself in the A/V industry,” said Paul Starkey, senior vice president of marketing, Core Brands. “He has a tremendous amount of experience in director-level marketing positions, with an impressive track record of increasing sales through innovative and effective campaigns. Marketing ten distinct brand lines is a formidable challenge, but one that Chris has more than proven he is ready for. He is an invaluable addition to the Core Brands team, and we are excited to have him onboard for the challenges and successes that lay ahead.”
Actively involved in the A/V community, Bundy is a member of CEDIA, CEA, InfoComm, and ISO. In 2010, he was named as a Custom Retailer Young Turk of CE, and was listed on DealerScope’s Top 40 Under 40 in 2011.
Bundy is located in Petaluma, Calif., and reports to Paul Starkey.
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About Core Brands
Headquartered in Petaluma, Calif., Core Brands is a division of the Nortek Technology Solutions Segment. Core Brands combines the product and marketing strengths of ten iconic audio, power management, and control brands into a single business unit that includes ATON(R), BlueBOLT(R), ELAN(R), Furman(R), Niles(R), Panamax(R), Proficient(R), SpeakerCraft(R), Sunfire(R), and Xantech(R) brands. Core Brands has more than 190 years of combined experience in the residential, commercial, and professional markets and more than 4,300 direct customer accounts in multiple distribution channels in the United States and around the world.
Core Brands is a subsidiary of Nortek, Inc. a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit www.nortekinc.com for more information.
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