FOR IMMEDIATE RELEASE
VISTA SERIES IS NOW “VS SERIES”:
BOSTON ACOUSTICS CHANGES NAME OF ITS NEW FLAGSHIP LOUDSPEAKERS
— Name Change Prompted by Feedback from Company’s Valued Channel Partners;
“VS” Underscores Key Attributes, Debuting “A New Vision in Great Sound” —
Peabody, MA, September 23, 2008 – Boston Acoustics, Inc., world-renowned manufacturer of high-performance loudspeakers, today announced that it is changing the name of new flagship loudspeaker series, previously introduced as “Vista,” to “VS Series.” The new “VS” moniker, which signifies the launch of a “new Vision in great Sound,” was chosen to reflect the best attributes of the unique speakers, which combine richly detailed audio performance with visually striking, furniture-grade cabinetry and beautiful designs. In addition to spotlighting key attributes of the series, the name change will also avoid any potential confusion with similarly named products.
Boston Acoustics Sr. Vice President & General Manager Eli Harary, noted: “At Boston Acoustics, we listen very closely to the feedback and suggestions of our valued channel partners, distributors and retail customers, and our sole aim is to provide all our customers with the easiest and most efficient way to experience the benefits of our products. Based on input from CEDIA, we decided to change from Vista to ‘VS,’ underscoring the message that this new flagship series represents ‘a new Vision in great Sound.’ We are currently making all necessary adjustments to our promotional materials and we foresee no impediment to the timely and successful market introduction of these exceptional products.”
Superior Sound, Sophisticated Design
Boston Acoustics brought all of its expertise, engineering, and design skill to bear in creating its new Vista loudspeakers, which feature the highest quality build materials, innovative acoustic & transducer technologies, and meticulous craftsmanship.
The four new Boston Acoustics VS Series models include: VS 336 3-Way Triple 6-1/2” Floorstanding Loudspeaker (MAP: $1,699.99), VS 325C 3-Way Dual 5-1/4” Center Channel (MAP: $899.99), VS 240 2-Way 4-1/4” Bookshelf (MAP: $399.99), and VPS 210 10″ Class-D 500-watt High-Powered Subwoofer (MAP: $1,699.99), bring together superior sonic reproduction capabilities with exciting new dimensions in loudspeaker elegance and aesthetics. Several VS Series models are currently available at selected independent stores across the country, with the initial four models in the Series all scheduled for rollout availability by the end of summer. In addition to the initial four models, two additional VS loudspeakers, the VS 224 2-Way Dual 4 ½” LCR and VS 260 2-Way 6 ½” Bookshelf, are scheduled for market introduction this fall, both with MAPs of $699.99 each.
About Boston Acoustics
Founded more than 25 years ago, Boston Acoustics is a world-renowned leader in high-performance loudspeakers, tabletop radios and advanced car audio systems. Today, the company’s “Play Smart™” attitude is reflected in its hip-smart approach to product design, which allows customers to enjoy high-performance audio while expressing their personal style and tastes with an element of fun. For more information on the company’s full range of advanced products, please visit www.BostonAcoustics.com.
About D&M Holdings Inc.
D&M Holdings Inc. is a global operating company providing worldwide management and distribution platforms for premium consumer, automotive, commercial and professional audio and video businesses including Denon®, Marantz®, McIntosh® Laboratory, Boston Acoustics®, Snell Acoustics, Escientâ, Calrec Audio, Denon DJ, Allen & Heath, D&M Professional and D&M Premium Sound Solutions. Our technologies improve the quality of any audio and visual experience. All product and brand names with a trademark symbol are trademarks or registered trademarks of D&M Holdings, Inc. or its subsidiaries. For more information visit www.dm-holdings.com.
Statements in this news release that are not statements of historical fact may include forward looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, market acceptance for the company’s products, ability to meet targeted product release dates, risks of litigation, technological changes, developing industry standards and other factors related to the company’s businesses. The Company reserves all of its rights.
DBA Public Relations