BenQ Releases Entry-Level, Short-Throw Projector for Home Theater Spaces

New W770ST Brings Value-Friendly HD Projection to Smaller Settings

IRVINE, Calif. — July 16, 2013 — BenQ America Corp., an internationally renowned provider of digital lifestyle innovations and global DLP® projector leader, today introduced the latest addition to its short-throw home entertainment lineup — the W770ST projector. Built to be a complete multimedia solution for today’s smaller home theater spaces, the W770ST enables affordable 720p HD projection; Colorific™ image quality for accurate, crisp, and long-lasting color; and BenQ’s SmartEco™ energy-saving technology to reduce users’ total cost of ownership (TCO). At only $649, the device brings both big-screen immersion and flexible placement options at a value-friendly price.

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“Our new W770ST projector was designed to bring the most complete value proposition to home theater enthusiasts at the lowest possible cost,” said Kristin Kennedy, Associate Vice President, U.S. Sales at BenQ America Corp. “As a bold step for BenQ, we are making premium features such as our world-leading SmartEco lamp-saving technology fully accessible on the entry-level device. When paired with the flexible installation features of short-throw projection, the W770ST becomes an unparalleled solution in the home projector marketplace, providing customers with a comprehensive hub for any entertainment application.”

To simplify installation and setup as well as provide flexibility in projector placement, the short-throw W770ST casts an image more than 62 inches wide at 40 inches from the screen. As a result, the projector’s short-throw lens enables users to set up the device in areas such as small living rooms and bedrooms without experiencing space constraints for applications such as motion-sensing games. The ability to project large images so close to the screen eliminates image obstructions and shadows, while the projector’s quick-release button allows users to transport the device easily to any room of the house.

With the device’s integrated 10W speaker, users have the flexibility to watch movies, connect gaming consoles, or run DVDs for big picture enjoyment in any room of the house. On the screen, the W770ST provides the enhanced brightness of 2500 ANSI lumens and a high contrast ratio of 13000:1 to ensure brilliant, crisp images even in relatively bright settings. The DLP projector also features DarkChip3™ technology, usually reserved for higher-priced projectors to provide deeper black levels at 720p HD resolution, and the projector offers 3D capabilities taking advantage of six primary colors (RGBCMY). The W770ST also comes with a Rec. 709 color gamut, allowing users to enjoy projected color images that match film studio and television broadcast standards, right out of the box.

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To lower the device’s TCO, the W770ST comes with BenQ’s innovative SmartEco energy-saving technology. By automatically adjusting lamp power to maximize power savings, the projector delivers the best contrast and brightness performance by using only as much light as needed. The result is power savings of up to 70 percent, lower maintenance costs, and less frequent lamp replacements. To further reduce TCO, BenQ projectors are virtually free of color decay due to DLP image processing which ensures long-lasting picture quality and more reliable true-to-life color performance over time.

To further enhance the home media experience, the W770ST short-throw projector supports full 3D timing, including Blu-ray™ 3D 144Hz content, and provides HDMI® connections to enable users to watch 3D content directly from Blu-ray players, satellite TV, or play 3D games directly from consoles such as PlayStation®3. Offered with the W770ST projector are BenQ’s newly redesigned and optional 3D glasses.

Available now, the BenQ W770ST retails at $649. More information on BenQ’s full line of products is available at www.BenQ.us.

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benq-logoAbout BenQ America Corp.
The BenQ digital lifestyle brand stands for “Bringing Enjoyment and Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with engineering. It is this mantra that has made BenQ the No. 1-selling DLP® projector brand worldwide, as well as the No. 1 name in short-throw projectors. BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of projectors, flat panel displays, and monitors for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it’s interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat panel displays for digital signage, or LED backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers, and retailers.

More information is available at www.BenQ.us.

About BenQ Corporation
BenQ Corporation is a renowned global trendsetter of connected digital lifestyle devices founded on the brand promise of “Bringing Enjoyment and Quality to Life.” With a keen insight into ever-evolving consumer preferences, BenQ uniquely creates the ideal balance of leading technology and signature design to provide visual and mobile solutions that elevate consumer lifestyles. BenQ continues to delight the world’s consumers with a broad product and embedded technology portfolio spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions.

About BenQ Group
The BenQ Group is a $21+ billion powerhouse comprised of 16+ independent companies operating in over 30 countries across numerous industries with a combined workforce of over 120,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment and Quality to Life.

The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., Raydium Semiconductor Corp., and Wellypower Corp.

BenQ America Corp. Contact:
Jan Spence, Marketing Communications Director
Tel: +1 (214) 205-1825
Email: Jan.Spence@BenQ.com
Web: www.BenQ.us

Media Contact:
Veronica Esbona
InGear PR
Tel: +1 (954) 392-6990
Email: veronica@ingearpr.com

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