DEFINITIVE TECHNOLOGY INTRODUCES ALL NEW BIPOLAR SUPERTOWERS® WITH MATCHING CENTER AND SURROUND MODELSWednesday, June 30th, 2010
Nine new products are complete ground-up redesigns, introduced to dealers at CEProLive! virtual trade show
BALTIMORE, June 17, 2010 – Definitive Technology today announced for fall delivery four new models of Bipolar Series SuperTower® floor-standing wood-enclosure loudspeakers with built-in subwoofers; three new matching center speakers, two of which feature built-in powered woofers; and two new matching bipolar surround speakers. The nine new models replace 11 older SKUs. Every part of every new model has been redesigned and improved for dramatic upgrades in appearance, functionality and performance. The new BP product line will be available initially only in the United States, Canada and most Latin American markets; versions for Europe and Asia will follow in 2011.
Definitive launched its business 20 years ago with a single model of bipolar loudspeaker with speakers on the front and rear panels of the enclosure to radiate sound in an omnidirectional pattern for more life-like imaging. In 1995 Definitive pioneered the concept of “powered towers” by incorporating powered subwoofers into Bipolar series floor-standing speakers dubbed “SuperTowers.” The new models represent the third generation of SuperTowers and make use of Definitive’s most advanced technologies, including a new patent-pending approach to bipolar speaker design called Forward Focused Bipolar Array, which combines the huge, life-like imaging benefits of bipolar designs with the pinpoint localization of soloists of traditional forward radiating speakers. All four floor-standing models utilize all new midrange and woofer drivers, tweeters, amplifiers and enclosure construction for a total makeover in appearance and performance. (more…)