Archive for April, 2009

FREE “5-SECOND MARKETING TIPS” ARRIVE JUST IN TIME

Thursday, April 2nd, 2009

FREE “5-SECOND MARKETING TIPS” ARRIVE JUST IN TIME

Demand for More Molly Gibson Follows Popular CEDIA Events

Denver, CO (April 2, 2009) – Strategic marketing guru Molly Gibson announces plans to launch a free bi-monthly e-series called 5-Second Marketing Tips. Gibson’s news comes on the heels of her attracting one of the largest audiences ever at CEDIA (The Custom Electronic Design and Installation Association) University’s Survival of the Fittest Webinar series and CEDIA’s Management Conference with her presentation on Effective Down Marketing Promotions.

Scheduled to begin in early April, 5-Second Marketing Tips will be specifically designed to support advertising efforts by custom integration and consumer electronics businesses in today’s challenging economic climate.  Timing is perfect. Nothing gets slashed faster in a recession than advertising and new business development budgets, yet no business can remain strong without them.  Plus, there are many new online social media marketing approaches that are a real eye opener and worth trying. 

“We’re all incredibly busy in this challenging economy, but each of us will spare a second to learn creative, effective strategies for keeping and finding new business,” says Molly Gibson, founder and president of Overflow Marketing.  “We are all looking for an edge and for ways to win right now.  If my marketing tips and ideas can help, I am happy to pass it on.” 

5-Second Marketing Tips from Gibson will be a quick read and easy to implement.    Each free tip will include a visual example of how to use it plus ad copy that subscribers are welcome to utilize.

Those who attended Gibson’s recent CEDIA Management Conference and Webinar sessions are expected to be the first to receive this timely offering, but anyone who registers at the Overflow Marketing website – www.overflowmarketinginc.com  – will start receiving these marketing quick tips every month as well.

Gibson advises dealers to think strategically about how to attract new business. As companies try to figure out how to do more with less, Gibson just may have the answer.

About Overflow Marketing, Inc.
Overflow Marketing, Inc. is an innovative concept providing affordable short or long-term, creative advertising and marketing services to CE businesses. With Overflow Marketing dealers can have the professional, custom advertising look that this competitive industry demands. Overflow Marketing is the brainchild of Molly Gibson who founded and led Fidelity Communications, a successful consumer electronics industry-marketing firm for over 14 years.  For more information, visit www.overflowmarketinginc.com

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Inquiries:

Molly Gibson • Overflow Marketing, Inc.

Tel. 303 • 478-4348

molly@overflowmarketinginc.com

Press Contact:

Roberta Lewis, Roberta Lewis & Assoc. Public Relations • Tel. 713 • 665-8758 • rlewis@robertalewis.com

 

All trademarks are the property of their respective companies.

One-to-Many Switching Makes Gefen’s New Matrix Switchers Ideal for Computer, Home Theater and Commercial Environments

Thursday, April 2nd, 2009

CHATSWORTH, CA — Connectivity solutions provider Gefen is pleased to announce the availability of three new matrix switchers. Each offers a plug and play method of connecting four different sources to four displays or projectors. Three unique versions support computer, component and hi-def systems using the expanded HDMI v1.3 format. With support for analog or digital audio formats, these matrix switchers deliver hi-def video resolutions with audio for an engaging performance.

4×4 Component Audio Matrix

This rack mountable matrix allows you to view one of four component video sources on any four displays or projectors with both digital (S/PDIF) and analog (L/R) audio. It is ideal for entertainment facilities with various wall mounted displays. For residential homes, displays located in adjoining rooms can be controlled remotely, each having access to multiple set-top boxes and gaming consoles. Switching is controlled by IR remote or RS-232 connection, supporting high definition resolutions to 1080p and 2k.

4×4 Matrix for HDMI v1.3

This matrix is well suited for a range of applications including home theaters, entertainment venues, digital signage displays and presentation systems. It offers one of today’s easiest methods of system integration, connecting four Blu-ray players, gaming consoles and set-top boxes to any four displays or projectors using HDMI v1.3. An IR remote or the RS-232 connection controls switching while 1080p full HD with deep color is delivered instantly to one or more displays. Multi-channel audio supporting Dolby TrueHD and DTS Master Audio makes it best for today’s most advanced systems.

4×4 VGA Audio Matrix

For computer users, this matrix allows an easy installation of four different video stations with access to four computers at any time. Analog stereo audio follows the selected video so all four destinations receive a real time transmission of audio and

Morel Expands in North America Leverages Profitability for Dealers

Wednesday, April 1st, 2009
FOR IMMEDIATE RELEASE
 
Morel Expands in North America
Leverages Profitability for Dealers
 
Ness Ziona, Israel (March 31, 2009)  Morel celebrates its 33rd anniversary with a dedicated focus on the re-launch in North America of its award-winning loudspeaker brand. The Israel-headquartered company, whose products are already in demand in 55 countries, projects its 2009 stateside growth will be in custom integration and specialty consumer electronics (CE).
 
Morel manufactures high performance, handcrafted home speakers, architectural speakers car speakers, and raw drivers with a wide range of technologically advanced features and price points that satisfy quality conscience consumers and dealers.
 
The North American plan assumes opportunity despite the current down economy. Morel will leverage the custom integration channel and focus on a strategy designed to exceed performance and profitability expectations of dealers and customers.
 
Meir Mordechai, Morel’s founder and president, said, “Now, more than ever, US dealers are on the lookout for well-supported, high quality, innovative speaker brands that also provide profitability.  Our products and company have a lot to offer.”
 
Morel’s broad choices for systems integrators range from its MT-1 System—a lifestyle 5.1 package starting at $1,300–-to the “Fat Lady” 3-way floor-standing reference models at $32,000 a pair.  In addition, both the Harmony and Soundwall architectural, in-wall speaker lines deliver superior high-performance sound priced from $240 to $1,500.  With Morel, dealers can further develop end-user satisfaction as their clients step up to more affordable quality choices than ever before.
Pivotal to success is Morel’s new partnership with ASL Group (formerly Audiophile Systems), widely regarded as one of the most savvy and accomplished US sales and marketing firms in the high-performance audio industry. ASL Group will manage the brand stateside with support from ASL’s independent sales representative firms.
 
ASL Group can maximize its training capabilities along with sales, logistics and service support to ensure that Morel’s US sales and marketing initiatives are consistently strong. Bottom line—Morel re-enters the marketplace expeditiously and effectively.
 
“We’re very confident with ASL Group’s philosophy and bandwidth,” said Mordechai. “They understand how to market high-performance products, and they’re well-acquainted with all the top dealers and integrators. There’s no question that ASL Group can get our US branding job done – and done right.”
 
Karen Richardson, President of ASL Group said, “We are very excited to sell Morel’s products to our specialty dealers. Morel is a technological innovator with a superb track record and remarkable products. Their award-winning car audio background along with the reception by audiophiles at CES for their Fat Lady loudspeaker system with reference sound and lightweight cabinet structures is proof they have superior knowledge in materials and speaker manufacturing.  We’ll make sure there’s ample wind beneath their wings when it comes to getting Morel products noticed and delivering dealer support and training.”
 
About Morel
MOREL manufactures handcrafted, award-winning speakers and audio drivers for the mid to high end OEM, home and car audio markets. With over 30 years of technological innovation and design excellence, and sold in over 55 countries worldwide, Morel audio speakers are the choice of many of the biggest names in the music industry. Design and manufacturing are all performed under one roof, in MOREL’s Israel plant.
 
About ASL Group
Based in Indianapolis, Indiana, ASL Group is proud of its thirty-four year history as a leading US sales management company of high performance audio and home theater products.  ASL Group provides services for channel development, warehousing, marketing support, award-winning service/warranty and daily support to a first-rate specialty dealer network for high performance products from internationally recognized manufacturers, including Burmester, Cambre’, Naim, NaimNet, Nottingham, and Qsonix.  For additional information, please visit: www.aslgroup.com or telephone (317) 841-4100.
 
Press Contact
Roberta Lewis & Assoc. Public Relations · Tel. 713/665-8758 · rlewis@robertalewis.com
 
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All brands and trade names are the property of their respective owners.
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