Press Conference Reports Sony ES Product Announcements and 3D Studio Tour
| Sony ES Product Announcements and 3D Studio Tour |
| Written by Adrian Wittenberg and Chris Heinonen |
| Tuesday, 06 July 2010 07:23 |
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Senior Editors Adrian Wittenberg and Chris Heinonen were invited to represent SECRETS at Sony's unveiling of their new receivers and Blu-ray products in the flagship ES line. The press event took place at the prestigous SLS hotel in Beverly Hills and finished up at Sony Pictures where everyone got a glimpse of a few of the production facilities used in movie picture creation and 3d movie picture creation.The Sony 2010 ES lineup includes three receivers and one Blu-ray player. The most significant change that Sony will be making this year is that Sony ES products will no longer be available for purchase from mass retailers or online retailers and will only be available through AV specialty and installation dealers. Only those dealers who can uphold a high level of quality in the home experience, will be classified as a qualified dealer.The goal of this distribution strategy is that Sony will ensure that the home consumer will be getting the level of performance that Sony engineers imagined and that the home consumer will actually get to use all of the many features that these high end receivers have. Read the reports from Adrian and Chris....and check back for additions....
Comments (3)
Keeping The Prices High
written by Malcolm , July 12, 2010 I believe the real reason for Sony deciding to stop mass retailers and online retailers from selling the ES brand is to keep the prices of this range artificially high. They are using the press release as a smokescreen for their real reasons of keeping prices high as specialist dealers will no doubt not give the same deals that a mass retailer or online retailer would. In Europe price fixing is against the law and this seems to me to be a way to get around that. I have lost some respect for Sony because of this.
Pricing
written by ChrisHeinonen , July 13, 2010 I'm pretty sure that all authorized, online Sony dealers already sold everything at MSRP and if it wasn't at MSRP, it was either an older model on closeout, or it was from an unauthorized dealer. Many of the features that are on the new ES receivers (3 zones, 2nd zone video over Cat5) are directly aimed at the custom installers that they are targeting to sell these, and I'd think it would be hard to make the case that they're only after money when they're making it harder to buy their product. It's more about Sony trying to form better relationships with the custom installer channel which they had neglected recently. Write comment
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